My Purpose

To inspire and facilitate people and organisations for a desirable future, I enable the creation of sensible innovation and services.

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Professional Profile

Qualified as an industrial designer and mechanical engineer, I understand both design-driven and technology-driven innovation in order to achieve the benefits of technology epiphany.

Principle & Approach

Good design equals nailing the basics. In order to achieve that, the approach of human-centered design is not enough any more. I believe in stakeholder integrating design. In this approach, the end user is one entity, but there are many more to be considered such as the organisation, society and the planet.


I follow a transformative process in order to get from a relevant need to a desirable solution for all stakeholders.