My Purpose

To inspire and facilitate people and organisations for a desirable future, I enable the creation of sensible innovation and services.

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Professional Profile

Qualified as an industrial designer and mechanical engineer, I understand both design-driven and technology-driven innovation in order to achieve the benefits of technology epiphany.

Principle & Approach

Good design equals nailing the basics. In order to achieve that, the approach of human-centered design is not enough any more. I believe in stakeholder integrating design. In this approach, the end user is one entity, but there are many more to be considered such as the organisation, society and the planet.

Process

I follow a transformative process in order to get from a relevant need to a desirable solution for all stakeholders.